Shop Keeper
Your personal shopper & fashion curator.
Shop Keeper
Shopping is a daily activity that can often consume too much of my time and effort. My goal for this project is to create one platform that allows users to personalize their shopping experience for a better style, fit, and experience. All for a more efficient and tasteful shopping experience.
Using my background in fashion design for my work as a UX/UI designer, I want to create a project where I can combine both my skill sets. Individual case studies were performed in order to create for a better shopping experience.
My Role
UX/UI Designer, Project creator
Timeframe
1 Month
Platform
iOS Mobile Application
Tools
Post-its, Sketch App, Invision
The Challenge
Online shopping is the most popular shopping method for users, but inaccuracies in fit and multiple app downloads for each brand can be irritating for users who are on-the-go. Shopping can be less stressful and it doesn’t have to consume so much time.
The Approach
I will be providing users with a personalized shopping experience through one application based on their style preference, body shape, size, and lifestyle. This app will recognize the user’s shopping habits and activity on social media to gather accurate assumptions to the user’s needs.
the vision
Shopping should be a pleasant, convenient, and quick experience. Average users do not like to spend too much time comparing and researching for the right fit at a moderate expense. Most users are on-the-go and so should shopping. Time is money and shopping can be more of a pleasant experience by combining efficiency and accuracy to the user’s taste. In my effort to create this platform, I came up with Shop Keeper. It is an app which provides a personal experience based on the user’s style, body shape, and lifestyle.
advantages to ShopKeeper
Accessibility
Creating a platform that performs as smoothly as shopping via web is a true key factor to ShopKeeper. Easy access to various brands, comparing prices, fit guides, categories and more are all designed to provide the best shopping experience.
Social Media Presence
Social media platforms are a big influence on how ShopKeeper elevate a user’s shopping experience. Fashion influencers are heavily represented in the industry to validate what’s trending and guide users on style.
Unlimited Access to Brands
Compared to shopping apps like Nordstroms, Zara, H&M, and ASOS, which are limited to selected brands, ShopKeeper provides unlimited access to different brands. Users have full control of their shopping experience vs. brands like Nordstroms and ASOS curates brands by their sales team.
Expertise in Styling
Features such as personalized shopping experience and tracking user’s shopping behavior enhances the ability to provide a styling guide than a average shopping app.
research
Amazon
User’s can easily shop anything with their app
Most products have a hundred or more reviews
Fit description and fit accuracy
Prime shipping and free returns
Multiple images & video for each item
Utilizes user’s followers and likes to filter their style
Provides best ‘live’ experience in shopping
It is the Fashion blogger’s number one platform to market their style and products with real images
Top platform for consumers to discover styles and fashion trend
Stitch Fix
A personalized shopping experience for those who do not have time or who do not like to browse
Stitch fix Curates looks for users by sending an entire outfit based on user’s style preference and body shape
Takes advantage of comprehensive initial surveys to select styles and preferences
User Interviews & Findings
Through user interviews and research, I found that, for most people, online shopping was preferred over going to an actual store. The convenience factor is the key aspect of its appeal. For instance, online shopping does not require you to look for parking, wait in line, or dig through sometimes unorganized and messy shopping racks. Instead, everything is done at your own pace in the comfort of your own home. The trend toward online shopping over brick and mortar became obvious.
Therefore, I asked myself what some of the pitfalls of online shopping could be. How could the virtual shopping experience be improved upon to be even more convenient? To answer these questions I decided to conduct further interviews and surveys consisting of questions in regards to the two different ways of shopping online; through a website and through an app.
Survey
In a survey consisting of twenty randomly selected people, I asked which form of shopping each person preferred; web based, app based, or brick and mortar. The results showed that an overwhelming majority of the group preferred online to brick and mortar. However, when asked whether they preferred web based or app based shopping, most said they preferred web based over app based. When asked why, the response mostly consisted of the fact that with shopping on a website, it is easier to flip from one shop to another to compare styles and pricing, while with an app, they had to actually download and install multiple apps and switch back and forth, which was cumbersome, confusing, and time consuming. Therefore, I concluded that an app which combines a variety of different brands and styles into one convenient platform would be highly convenient for the modern on-the-go shopper.
“I wish there was one app where I can shop all my favorite brands with fast shipping and easy returns.”
— Sery
“Can sizing system be more universal? Every brand has a different sizing guide that says it’s ‘true to size’ but it’s not really accurate.”
— Christine
“I can’t live without online shopping. I don’t have the time to go to a store, try things on, and wait in line. I’m too busy with work.”
— Karen
Card Sorting
Dendrogram
user persona
design
wireframing
Initial Sketches
Mid Fidelity Wireframe
Key design points were to keep it unisex, friendly for both female and male users. The ‘Home Page’ is designed to help users access new products based on their previous shopping experiences and questionnaires. New featured items, new products from user’s favorite brands and influencers and more are available in the ‘Home Page’ through daily feeds.
“A more detailed sizing information and reference can reduce fit issues for users. Adding a personalized user’s fit guide can improve the sizing issues often faced in shopping.”
— Deborah
“Overall size of the fonts are too small. Making them bigger may help visually and be more appealing.”
— Shawn
“Shopkeeper is an app that is reflected on user’s personal taste. Creating a more personalized favorite section or references from their previous purchases could feel more personal for user.
— Carolyn
introducing, shop keeper
Personalize Your Profile
ShopKeeper requires you to fill in specified measurements to reduce fit issues and to guide users to have a better shopping experience. Each questionnaire is designed to learn about the user’s shopping habits by selecting favorite brands to selecting their style influencers.
Enhanced Shopping Catered to Our User
Daily updates on new featured items, influencer spotlights, what’s trending, and more are presented for fast browsing experience. With detailed product information, size guides based on user’s profile and reviews from other user’s experience provide better accuracy. Shopkeeper provides a section to pair items with accessories, shoes, bags, etc. to help users style the entire look with a few clicks.
Smart Categories
Organized categories by events, season, activity, and more for a better shopping experience. Gathering all of the user’s favorited items to ‘your favorites’ and ‘last chance.’ Making sure that the user does not miss out on the opportunity to checkout.
Explore Shop Keeper
A personalized shopping experience for users who are on-the-go. Shop all of your favorite stores wherever and whenever at the convenience of a touch on your phone.
Next Steps
More usability tests for seamless experience. Exploring ideas to rent clothing and accessories for all occasions. More detailed style page for better understanding of the user’s taste. Open ideas for renting clothes, accessories, and shoes.